Saturday, October 8, 2011

"Android vs iOs: Who's Winning So Far"

In August of 2010 sales of phones carrying Android exceeded sales of phones using iOs for the first time.  This was the forerunner of the inevitable rise of Android, and the accompanying fall of iOs.

There is little question iOs got off to a speedy start in the race to provide smart phone operations.  But Android has burned up the trail behind iOs, and threatens to pass Apple’s operating system much as Windows surpassed the Macintosh.  Will history repeat itself?  This author says yes.

You remember the narrative.  Apple introduced the first commercially successful desktop computer for the masses in the mid 1980s.  But that poor relic of history was soon left gasping in its own convenience and competence while consumers leapt to the performance and slick marketing of Windows and DOS. 

Any student of history knows that history does indeed often repeat itself.  And the narrative here is little changed from the 1980s.  Apple produces the product that first appeals to the masses.  That product offers something new and scintillating.  In the 1980s it was a keyboard, a mouse, and a reasonable size.  In the 2000s it was the smart phone.

Apple broke the market wide open, acclimated the common consumer to their product, and offered their product for a price that was affordable.  Apple was the gateway drug that introduced the consumer to the mental stimulant that is a state of constant-wiredness.

But where Apple’s iPhone is exceptionally competent and user friendly, it is doomed to become the product of choice for grandparents and the almost-senile.  The operating platform can not handle multiple functions, and the savvy consumer will always choose the product with the best performance in the end. 

The ease of use of the phone is exactly what will turn off the growing population of smart-phoners – as they become more attuned to what a smart phone offers, they will want more.  Android offers more.  iOs offers only ease.  Any additional complexity or flexibility is contrary to the Apple model of tightly controlled marketing and simplicity of function. 

The gush of marketing and fancy gimmickry of the iPhone is all that carries the day today.  Apple’s day in the sun will continue with the iPad for another length of time.  Perhaps additional new wave products will buttress the company’s bottom line in the future.  But Apple is a company designed to appeal to those who might otherwise not buy a smart phone.

Their error is that those who buy the smart phone from them will be comfortable enough to buy another smart phone the next time.  And they will want more from their next phone than iOs can offer.

History, repeating itself once more.

The never ending battle between these two is unstoppable. Conduct a survey by doing a people search. By doing this, you will be able to discover feedbacks from the actual users and hear their experiences regarding the software.


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